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Greg
Coops started his market research career at AC Nielsen in Sydney in
the early seventies. From there he joined Frank Small & Associates
working in Australia and South East Asia. In 1985, he set up his own
company, Consensus, in Indonesia. In 1987, he became a founding partner
in MBL Asia-Pacific (now NFO), which opened offices in Hong Kong and
Taiwan moving to Bangkok in 1989 to open MBL Thailand. In 1991, he returned
to Singapore and started Asian Strategies.
He has
personally conducted over 900 research projects for over 300 clients across more than 25
countries covering both quantitative and qualitative methodologies. He has moderated and
observed over 2,500 focus group discussions. He has designed and conducted quantitative
surveys for multinational and local companies, government authorities and advertising
agencies as well as working on public policy research and political polling.
Greg has been
a member of ESOMAR (the World Association of Global Research Professionals) since 1988, was
appointed a National Representative for ESOMAR and has served on ESOMAR conference
programme committees in Asia and USA; he's also a founding member of the Market Research
Society (Singapore) and has been on the MRSS Committee since its inception in 2000 and has
been Chairman of the MRSS Professional Standards Committee since it was formed in 2006.
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| Trevor
Harrison started as a researcher on the Australian Gallup Poll in 1968.
In 1970 he was a co-founder of Spectrum Research managing offices in Australia,
Hong Kong, Malaysia and Indonesia. Since 1976 he has run his own consultancy,
Harrison Marketing, from Sydney - conducting assignments from Japan to
New Zealand.
Trevor is a development market research expert and was the first Australian
researcher to work in Malaysia, Indonesia, PNG and the Pacific Island
States. In the eighties he developed the Bird of Paradise Monitor, Papua
New Guinea's most comprehensive market survey.
In addition to his Asian expertise, Trevor has extensive product and
communication research experience in travel and tourism, publishing,
broadcasting and financial services as well as FMCG's.
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| Sheonagh
Kennedy has been in Asia since the mid-eighties. She originally moved
to Pakistan to pursue her interests in Middle Eastern Art then subsequently
embarked on a planning career in advertising. Over the years she has worked with
McCann Erickson, Philippines; Leo Burnett, Hong Kong and prior to joining
Asian Strategies in 1998, she held the position of Group Director at J.Walter
Thompson, Singapore, responsible for the Agency's portfolio in Asia-Pacific.
Having had ten years in brand management, Sheonagh's key interests lie in
strategic development, creative development, new product and communication
research. Sheonagh specialises in qualitative research and her particular areas of
interest are luxury, tourisim and consumer research.
She has served on the committee of the Market Research Society (Singapore) since its inception in 2000.
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| Valya
is the founding partner of the Asian Strategies office in
Bangkok, Thailand. She started her career on the account
management side with advertising agencies
such as Prakit & FCB and Lintas before moving into strategic
planning and then, eventually, to research. Valya has
over eleven years experience as a research consultant. Prior
to starting Asian Strategies in Thailand, she held senior
positions at AMI (Synovate) and Market Support in Bangkok.
Valya is an innate cross-cultural researcher - born in Bangkok and
educated in US, she has observed first hand the dramatic changes that
have occurred in Thailand over the past twenty years. She has a foot in
both camps: western marketing and research practices and Thai traditions
and pop cultures.
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