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Asian
Strategies conducts qualitative and quantitative market research for
a variety of companies and organisations covering:
- Consumer
- Social
- Business
to Business
- Development
Research
- In-house
Research Training
Methodologies
that we use include:
- Focus
group discussions (mini, extended creativity, ideation, affinity)
- Reconvened
groups, rolling groups & workshops
- Delphi
groups (our panel of experts)
- In-depth
interviews (individual, dyads, triads)
- Telephone
interviews
- Door-to-door
interviews
- Online
- Semiotics
- Ethnography
(observational & cross-cultural studies)
We
draw on several techniques and disciplines to understand and help solve
our client's core issues:
- Scenario planning
- Market
structure & trends
- Brand
health & performance
- New
product development
- Brand
positioning & strategy
- Advertising
& communications
- Design
& packaging
Our
consultants specialise in cross-cultural research, which includes various
sectors across Asia Pacific:
- Airlines
- Beverages
- Banking
& Finance
- Humanitarian
/ Public Policy
- Media
& Publishing
- Legal
Research
- Luxury (mass affluent & elite spaces)
- Pharmaceuticals
& Cosmetics
- Tourism
& Travel
- Technology
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