Asian
Strategies is a confederacy of market researchers and strategists.
Our
objective is to provide inspired,
research based marketing strategies to our clients. And intelligent ideas.
Our
territory is Asia-Pacific. Asian
Strategies consultants have been living and working in the region
since the early seventies, observing first hand the changes that have
occurred in Asian societies - combining specific country knowledge
with a regional perspective.
Our
clients range from local companies
to multinationals, from advertising agencies to international aid
agencies.
Our
commitment is to use only experienced
researchers on every project at every stage. We do not delegate to
junior staff, nor sell syndicated data nor push branded research methodologies.
An appropriate qualitative and/or quantitative design is developed
in conjunction with our clients to best meet research objectives.
Asian
Strategies consultants specialise
in in-depth cross-cultural research in Asia. We work from Japan to
Australia focussing on S.E. Asia (Indonesia, Singapore, Malaysia,
Thailand and the Philippines); Greater China (PRC, Hong Kong, Taiwan); North Asia (Korea and Japan) and India.
We
have particular skills in conducting
projects in markets where research infrastructures are weak or nonexistent.
Our
core business is consumer research
(Research 1.0 & Research 2.0) using qualitative and quantitative approaches. We begin every
enquiry with an examination of culture. Using semiotics and ethnography,
we go far beyond questionnaires in our search for answers to your
marketing problems.
We
conduct all research projects to the highest
possible standards and in accordance with the ICC/ESOMAR
(The World Association of Research Professionals), International
Code of Marketing and Social Research Practice. The directors are
also founding members of the Market Research Society (Singapore).
